Researching Dealership Reputation Before You Visit

Before heading to any car dealership, it's essential to conduct thorough research on their reputation and business practices. Check the dealership's ratings on multiple platforms including Google Reviews, the Better Business Bureau, and automotive-specific sites like Cars.com or DealerRater. Look specifically for patterns in customer feedback rather than focusing on isolated negative reviews.

Pay close attention to how dealerships respond to complaints or negative feedback, as this indicates their commitment to customer satisfaction. Verify if the dealership is certified by manufacturers (for new cars) or has industry accreditations for used car sales. Additionally, search for any news articles or legal issues involving the dealership. Some states also have consumer protection agencies that maintain records of complaints against car dealerships. This preliminary research can save you from potential headaches and help you identify trustworthy dealers in your vicinity.

Ask for Recommendations from Your Network

Personal recommendations from friends, family members, and colleagues can be incredibly valuable. These firsthand accounts from people you trust often provide more candid insights than online reviews. Ask about their overall experience, how they were treated during negotiations, and whether they encountered any unexpected issues after the purchase.

Social media can also be a useful tool for gathering opinions. Consider posting on your accounts asking for recommendations or experiences with specific dealerships in your area. Local community groups on platforms like Facebook or Nextdoor can provide additional perspectives from people in your area who have recently purchased vehicles from local dealerships.